Gary North writes:
The legendary car salesman, Joe Girard, walked into a car dealership and asked for a job. He had only one rule: he would not take his turn dealing with walk-ins. His fellow salesmen appreciated that. Girard developed a system of paying for referrals. He did cold calling on the phone. He sent Christmas cards and birthday cards to buyers. But anyone walking in the door to ask to see him was his. The others agreed. He got rich. He outsold all of them combined.
Why? He did not deal with tire-kickers. He dealt only with people ready to buy a car. With them, he took test drives.
Joe Girard is worth knowing about. Read his story here and then answer these questions:
1. Where was Joe Girard born, and what famous boxer did he grow up near?
2. Many social welfare workers, teachers, and parent groups deplore and condemn abusive treatment of children. But after reading about Joe Girard, what, if any, horrible effects did his father's abusive tongue have on him?
3. According to Joe Girard, what were the best places to generate business and why? Where did he look for work at age 9?
4. At age 11, Joe got into the soda pop business, selling soda for much less than other competitors in the neighborhood. How did Joe get into the soda pop business?
5. Which 2 principles did Joe learn at that young age that he learned would produce wonders?
6. Joe understood that if he planned his work and worked his plan that he would succeed. What does that mean to "plan your work and then work your plan?"
7. How many hours a day and how many days per week did it take Joe to earn $75 a week?
8. Why did Joe leave the military prematurely, and what did he do to earn an honorable discharge?
9. What qualities did Mr. Saperstein possess?
10.What two generous actions did Mr. Saperstein do for Joe?
11. What were the circumstances of Joe's lowest point in his life?
12. How many cars did Joe sell on his first day of selling cars? How many did he sell in his second month? How did the manager reward him, and why?
13. According to Joe, what one decision did he make that made a "big difference" in his car-selling business?
14.
The legendary car salesman, Joe Girard, walked into a car dealership and asked for a job. He had only one rule: he would not take his turn dealing with walk-ins. His fellow salesmen appreciated that. Girard developed a system of paying for referrals. He did cold calling on the phone. He sent Christmas cards and birthday cards to buyers. But anyone walking in the door to ask to see him was his. The others agreed. He got rich. He outsold all of them combined.
Why? He did not deal with tire-kickers. He dealt only with people ready to buy a car. With them, he took test drives.
Joe Girard is worth knowing about. Read his story here and then answer these questions:
1. Where was Joe Girard born, and what famous boxer did he grow up near?
2. Many social welfare workers, teachers, and parent groups deplore and condemn abusive treatment of children. But after reading about Joe Girard, what, if any, horrible effects did his father's abusive tongue have on him?
3. According to Joe Girard, what were the best places to generate business and why? Where did he look for work at age 9?
4. At age 11, Joe got into the soda pop business, selling soda for much less than other competitors in the neighborhood. How did Joe get into the soda pop business?
5. Which 2 principles did Joe learn at that young age that he learned would produce wonders?
6. Joe understood that if he planned his work and worked his plan that he would succeed. What does that mean to "plan your work and then work your plan?"
7. How many hours a day and how many days per week did it take Joe to earn $75 a week?
8. Why did Joe leave the military prematurely, and what did he do to earn an honorable discharge?
9. What qualities did Mr. Saperstein possess?
10.What two generous actions did Mr. Saperstein do for Joe?
11. What were the circumstances of Joe's lowest point in his life?
12. How many cars did Joe sell on his first day of selling cars? How many did he sell in his second month? How did the manager reward him, and why?
13. According to Joe, what one decision did he make that made a "big difference" in his car-selling business?
14.
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