Friday, May 6, 2011

How To Create An Online Business That Makes Money

How to create an online business that makes money:
Step 1:  Do research and find a niche market that interests you. Do NOT go after what every one else is going after. You have NO hope of making money with a weight loss site, for example.
Step 2:  Do keyword research in your niche. Either use Market Samurai (free trial link) or the Google Adwords Keyword Tool. Look for keywords having the following characteristics:
    • greater than 80 searches per day or 240 per month
    • less than 30,000 competing Web sites.
Step 3:  Register a domain name containing the keyword as a .COM domain. Get it by prefixing "the", "the best" or attaching "source", "spot", "HQ" or similar to the end, but GET a .COM domain.
Step 4:  Get a hosting company with excellent support and great pricing, like HostGator. You cannot sell anything with a WordPress.com site. If they spot a commercial message they will delete your account.
Step 5:  In the cPanel for your new domain, find Fantastico and install WordPress on your domain.
Step 6:  If you are of the "wooden ships and iron men" persuasion, start building your WordPress site. If you want to reach your objective sooner and with less mistakes, take our Simple WordPress How To video training and let the 43 videos show you how to do it.
Step 7:  Download the suggested list of plugins from the WordPress How To course. Download the expanded Wordpress ping list from the WordPress How To course. Paste it into the list at the bottom of the Writing section for Settings in the WordPress Admin area.
Step 8:  Optimize your home page for SEO in the following manner:
    • Include the keyword in the TITLE of your page, preferably as close to the beginning as possible.
    • The first line of the page should be an H1 heading containing the keyword.
    • The next line should be an H2 sub-heading containing your keyword.
    • The first sentence on the page should contain your keyword.
    • Sprinkle your keyword in the body of the article 2 or 3 times. Don't post it too often or Google will penalize you for "keyword stuffing".
    • The first sentence in the last paragraph should contain your keyword
    • All images on the page should have your keyword in the "alt=" parameter.
Use this same approach on inside pages that you'd like to rank for on a keyword.
Step 9:      Make sure that you have the All-In-One SEO plugin information filled out for both the site and on all Web pages.
Step 10:  Cross your fingers.

Now, Can You Get On Page 1 of Google?  Maybe, but not too likely. Page 1 is for those Google knows and trusts to deliver relevant content.

The
Simple WordPress How To course shows you how to bring in relevant content automatically to get Google loving you. in additon, there is a WordPress plugin that can turn words in your posts that you specify into links that you specify, thereby creating the ability to automatically create back links.

Article marketing is the only way, other than paying for Google AdWords, to get ranking and traffic. The format for an article should be:
  • 400 - 600 words
  • minimum of 3 paragraphs
  • OK to use the keyword a couple of times in the article, but links are not allowed.
  • Create a Resource Box for the end of the article that contains 2 links to your site. Try NOT to make it obvious that the article is over. Make your Resource Box look like a continuation of the article so you have a chance to get clicks.
  • Submit your ORIGINAL article to www.ezinearticles.com, the Big Daddy of the article directories.
Now for the bad news.  There are, roughly, 300 or so article directories and article sites that you can submit to. There are only 10 top article directories, and submitting a duplicate article to them is NOT a good idea.

So, you must rewrite your article 9 more times (for each one of the other top article directories) and make sure that each version is at least 30% unique to avoid having it rejected as duplicate content.

You should be writing 1 article per week, per keyword, rewriting them 9 more times and submitting the articles.

Sounds like a lot of work, huh? Don't kid yourself. It is.

Will it work? You tell me. We're
#2 on Google for Local SEO, against a little over 8.5 MILLION competing sites.

Thomas Edison once said that success was 1% inspiration and 99% perspiration. He was right.

If you don't want to get hot and sweaty, companies like mine do it all for you.

Best regards,
Michael Murray
Local SEO Specialists
Simple WordPress How To Tutorials With 43 Step-By-Step Videos

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