Wednesday, May 25, 2011

Wednesday's Assignments for Periods 5, 7, & 8

"A happy life consists not in the absence, but in the mastery of hardships."   Helen Keller


Assignment #1:
Create another blog specifically for your written and graphic records of people in your family.  Take pictures of your mom, dad, sister, brother, nephew, niece, aunt, uncle, and post these at this new blog.  You can also scan older photos you may have of your grandparents and upload them at your site.  This blog will serve as a "go-to" place for all of your family needs.  Obviously, if your family would disprove of such an enterprise, you want to honor their request, but if you build it, build it beautifully, build with an eye toward honoring your family, then I believe that your family will appreciate your efforts despite and could override any jealousy that may arise for you having come up with the idea.  To build this project will take time.  You cannot build it overnight, but build it you must.  As your family celebrates birthdays, weddings, births, and losses people in your family will want records of the lives of the different people in your family.  This new blog can become a kind of contemporary history of all of the lives of the people in your family.  Inwardly, you might be thinking, "Well, what about my life?  Who's going to record my life, what is important to me and my accomplishments?"  The answer to that is "You will."  The blog becomes a monument not only to your life, to the lives of people in your family, to the lives of your grandparents and their accomplishments.  When people pass, memory of them quickly fades.  Most of us do not accomplish enough to be remembered.  Few are remembered.  Think of the great historical figures we are reminded of: Christ, Ghandi, Martin Luther King Jr., Shakespeare, and so forth.  But most people are forgotten.  Even the great ones are remembered for maybe a few years, forty at the most.  You will want to give meaning to lives of the people you love.  Creating a blog with their stories and with their photos can be a terrific tribute to their lives.  As I said, your relatives will probably love you for it.  So start the blog this morning.  It only takes a few minutes to set up.  Once you set up the blog, show me the blog so that I can give you credit.  You will not have to submit periodic updates of that family blog to me.  That blog should be reserved for family members only.  Imagine yourself building this blog for 6 months.  Review the results.  Ask yourself "Is this what I had imagined?"  Have family members critique it for you.  If it is indeed good and it meets your standards for a great blog, you may want to consider doing this exact same thing as a business for other families, particularly older folks whose memories are recorded on paperbacked, Polaroid photos, who would like to see their grandparents and grandchildren preserved online for time immemorial.  Consider it.  I have a link at this Career Awareness site on just such a business opportunity.  

Assignment #2:
You must think about your USP: unique selling proposition or unique service proposition. I didn't do that for four years. That cost me.  Here is how to think it through.  Answer each of these questions at your blog for this class.  Copy and paste the questions into a New Post at your blog.  Then answer them using complete sentences.

1.  What unique knowledge do I have?
2.  What people could use this knowledge?
3.  What are the characteristics of the representative user?
4.  How can they locate me?
5.  Why will they return?
6.  What would they be willing to pay?
7.  Why?
8.  What is stopping me?
9.  What site format would be best?
10.Who is offering a similar service?
11.How much traffic does it get? (www.alexa.com)
12.What makes it unique?
13.How can I do better? What is my personal USP?
14.What is my site's USP?

This list will work for any business or job or calling.  Focus. It's painful, but it's mandatory for success.

Assignment #3:
Please read this article on the difference between consumption and production  Explain, using your own words elaborating where necessary, what Gary North's conclusions on consumption and production are. 

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